Name Insights

Expert guides, trends, and data-driven analysis on baby and pet names.

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Eliana Is the New Ava: Reading the 2025 SSA Data Like a Stock Chart

Eliana enters the top 10. Ava drops out. The 2025 SSA data tells a clear market story — here's how to read the signals before the next release.

By Jack Lin9 min readRead article

Latest Articles

Analysis·7 min

What Names Carry After a Political Loss: A Sociological Note

We have data on names that rise after political wins. We have very little on names that travel with political losses. The category deserves attention.

By Ivy Hung
Analysis·8 min

Quincy Jones Quietly Reshaped Black American Naming. The Data Is Mostly Unwritten.

Quincy Jones died at 91. His name's peak in Black American naming matches his cultural peak almost exactly. Almost no one has written it down.

By Ivy Hung
Analysis·8 min

Freddie Freeman's Grand Slam, and Why Class Outranks Time in Name Revival

Freddie Freeman hit the World Series' first walk-off grand slam. The name 'Freddie' has been falling for 90 years. The reasons aren't time-related.

By Jack Lin
Opinion·9 min

Liam Payne and the Quiet Job 30,000 American Parents Are Now Doing

When a famous Liam dies young, parents of 30,000 living American Liams have a private decision to make. The decision is not in any naming book.

By Jack Lin
Analysis·8 min

Felix Means 'Lucky.' Saltburn Said Otherwise. Parents Picked Felix Anyway.

A year after Saltburn, Felix is at its highest American ranking in 80 years. Parents are betting that 'lucky' will outlast a fictional bathtub.

By Ivy Hung
Analysis·8 min

Hurricane Helene Will Live in the Names of Hundreds of Dogs

Two weeks after Helene struck, displaced shelter animals are arriving in Virginia and Maryland. Adopters are giving them names that record the disaster.

By Ivy Hung
Opinion·8 min

The Hispanic Names Crossing Over Have One Thing in Common

Mateo, Luna, Mia, Sofia: the Spanish-coded names dominating American charts share a survival trait. They pronounce the same way under English mishandling.

By Ivy Hung
Analysis·8 min

Olivia Munn Named Her Daughter Méi June. Reddit Missed What Was Happening.

Olivia Munn announced her daughter Méi June via surrogate. Reddit called it clumsy. The name actually does the inheritance work Munn's body could not.

By Ivy Hung
Analysis·8 min

Moo Deng Means 'Bouncy Pork.' American Shelters Are Paying Attention.

A Thai pygmy hippo named for a meatball became the world's most-photographed animal in September. American shelters are watching whether non-English names finally cross over.

By Ivy Hung