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Analysis · 10 min read

Naming in the Age of Algorithms: How Apps and Data Shape What We Call Our Kids

I built a baby name database, and in doing so I became part of the system that shapes what names parents encounter when they search. The algorithm decides what surfaces first; what surfaces first gets considered.

By Jack Lin·Apr 17, 2026

Analysis · 9 min

What Your Pet's Name Reveals About Your Attachment Style

By Jack Lin

Analysis · 10 min

The Ethan Effect: Why Asian-American Parents Pick "Safer" Names Than Their White Neighbors

By Ivy Hung

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Analysis

The Kenyan Distance: Why John Korir's Boston Marathon Course Record Won't Move U.S. Baby Naming - and Why That Matters

The Boston Marathon is the most-watched April sports event for college-educated U.S. parents, and Kenyan dominance has been visible for decades. Yet Kenyan-origin names never crack the SSA Top 5,000. The gap reveals which kinds of cultural exposure actually move naming.

8 min read
Analysis

Decoy Is The First American Bridge Name Without A Single Cultural Anchor

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Analysis

Mabel Tanaka and the Mixed-Heritage Name: What Pixar's Hoppers Got Right About 2026 Asian-American Families

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