Name Insights

Expert guides, trends, and data-driven analysis on baby and pet names.

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Eliana Is the New Ava: Reading the 2025 SSA Data Like a Stock Chart

Eliana enters the top 10. Ava drops out. The 2025 SSA data tells a clear market story — here's how to read the signals before the next release.

By Jack Lin9 min readRead article

Latest Articles

Analysis·9 min

A Gulf Coast Blizzard Will Show Up in 2026 Naming Data, Briefly

Winter storms rarely drive baby names. The January 2025 Gulf Coast blizzard is severe enough — first since 1895 — to produce a small, regional, transient effect.

By Jack Lin
Opinion·8 min

Severance Treats Names as Ontology. Most Television Treats Them as Labels.

Helly R. and Helena Eagan share a body. Severance is asking, all season long, whether they share a name. The question is older than the show.

By Jack Lin
Analysis·7 min

Olivia and Liam Are Boring. The SSA's Real Story Lives in the Margins.

The 2024 SSA data drops in May. Top ten will look stable. The actual cultural drama is happening in ranks 50 through 300, where names move 50-100 spots per year.

By Ivy Hung
Analysis·7 min

Three People Hear 'Thanos.' They Imagine Three Different People.

Squid Game season 2 introduced a Korean rapper named Thanos. The Marvel one still exists. The Greek baby name still exists. The same name now means different things to different audiences.

By Jack Lin
Analysis·9 min

Yellowstone Ends, but the Sheridan Western-Naming Universe Just Keeps Expanding

TV-driven baby names usually peak in S3-4 and decline post-finale. Yellowstone is rewriting the rule because Taylor Sheridan kept building.

By Jack Lin
Analysis·8 min

Should a Dog's Adoption Chances Depend on How Its Name Reads on Instagram?

Shelters facing a capacity crisis are turning to viral naming. Diamond Ring gets adopted in days. Generic names sit for months. The ethics deserve a longer look.

By Ivy Hung
Analysis·7 min

Notre Dame's Reopening Will Quiet a Slow Catholic Name Recovery in France

Marie has been recovering in French naming data since the 2019 cathedral fire. The Notre Dame reopening closes one chapter and opens a quieter one.

By Ivy Hung
Analysis·7 min

Spotify Wrapped Showed Sabrina Beat Taylor. The Naming Data Will Confirm It.

Sabrina Carpenter ranked alongside Taylor Swift on Spotify Wrapped 2024. Sabrina is climbing in the SSA. Taylor is not. The reason is structural.

By Ivy Hung
Opinion·7 min

The Grandparent-Name Revival Is Not About Style. It Is About Logistics.

The names millennials are choosing for their kids — Arthur, Hazel, Walter, Pearl — track Boomer survival rates. The aesthetic story is incomplete.

By Ivy Hung