Expert guides, trends, and data-driven analysis on baby and pet names.
Shōgun took 18 Emmys and held the line on Japanese surname-first order in subtitles. English-language coverage flipped it within hours of the wins. The history is older than this.
James Earl Jones died on September 9. The names he carried — Mufasa, Vader, Kunta Kinte — were never neutral. They were vessels for a specific gravitas.
Apple Intelligence puts generative AI on the default device of American parents. The naming consequence isn't weirder names. It is fewer of them.
The Oasis reunion crashed UK ticket servers. Millennial parents got something stranger from the announcement — a quiet realization that their kids' names are now period pieces.
Rover's 2024 National Dog Day report finally crowns the mutt. The naming data makes the cultural shift visible: mutts are getting human names at unprecedented rates.
Charli XCX's lime green album turned a spelling variant into a cultural unit of measure. The naming consequences will show up in next May's SSA release.
Jools Lebron's 'demure' meme isn't about voice level. It's a referendum on how we perform tastefulness, including in the names we give our children.
Paris 2024 turned the redemption arc into the dominant athletic story. Now naming data is following Simone Biles, Sha'Carri Richardson, and the second-act curve.