Saltburn premiered on Amazon Prime Video on November 22, 2023. By October 2024, the film had become one of the most discussed cultural objects of the year — not because of its release, which was modest, but because of its staying power on TikTok, the Sophie Ellis-Bextor song chart resurrection (three separate chart returns), and the uncanny way "Felix" entered the American top 200 boys' names for the first time in 80 years. The data point is striking. The interpretive question — why parents would name their son after a beautiful boy who gets murdered in a bathtub for being too easy to want — is more interesting than the data point itself.
The film's shadow over the name
Felix Catton, the character Jacob Elordi plays in Saltburn, is named for fortune. The Latin etymology is unambiguous: felix means lucky, blessed, fortunate. The character's family is wealthy, beautiful, charming, easy. He is the prize at the center of a gravitational system. He is also, by the third act, dead — poisoned at his own birthday party by his best friend, who is in love with the version of Felix he cannot have. The film's argument, simplified, is that Felix's luck is fatal precisely because it is undeserved. The name is ironic. The film is the irony in long form.
And yet, in the year since the film's release, Felix has climbed the American chart at one of the fastest rates of any boys' name in the top 250. The 2024 SSA cohort, when released next May, is expected to show Felix higher than 2023, which was already an 80-year peak. Parents have, in significant numbers, decided that the etymology — lucky, blessed — outweighs the cinematic association with bathtub murder. The name is doing better than its most famous recent cultural usage would suggest.
The Lieberson framework on naming after fiction
Stanley Lieberson described, in A Matter of Taste, what he called the absorption-and-shedding cycle for names that pass through fictional vehicles. A name attached to a famous fictional character absorbs the character's connotations during the work's cultural peak. The connotations are usually mixed — the character is rarely a one-dimensional good or bad — and the name's absorption is correspondingly mixed. After the cultural peak fades, the name sheds the specific character connotations and reverts to its underlying etymological and historical meaning. The shedding takes between five and twenty years, depending on the cultural intensity of the original work.
Felix is unusual because parents are choosing it during the absorption phase, before the shedding is complete. They are betting on the post-shedding meaning rather than the current cultural connotation. This is a bold bet. It assumes that the cultural memory of Saltburn will fade faster than the cultural weight of the name's underlying Latin etymology. The bet might be right. It might also be premature. The film is still in active cultural rotation a year after release, which is unusual for a streaming title that did not perform well at theatrical box office.
What the name is actually carrying
A child named Felix in 2024 is going to encounter the Saltburn association at some point in their life. The film is too prominent for that not to happen. The questions are when and in what form. If the film fades by 2030, the child meeting peers in middle school will mostly find that Felix is taken to mean lucky and blessed in the standard way, with the Saltburn reference receded to a niche memory. If the film stays culturally hot — and the TikTok evidence suggests it might — the child will meet at least one teenager who immediately associates Felix with the bathtub scene. The teenager's reaction will not be hostile. It will be a knowing smile. The smile is, in some ways, harder to predict the social effect of than a clean cultural association would be.
This is the difficulty of naming during absorption. The current cultural connotations are not stable. They are still being negotiated. A parent who chooses Felix in 2024 is making an aesthetic and etymological case for the name, accepting the Saltburn reference, and trusting the long-run shedding to clean the name's reputation. The trust is reasonable. It is not a guarantee.
The pattern across other doom-name choices
Felix is not the only case of parents naming children after fictional doom characters. Theodore is a top-30 name, and Theodore Decker, the protagonist of Donna Tartt's The Goldfinch, is a heroin-addicted art thief whose mother is killed in a museum bombing. Margot is a top-100 name, and Margot Tenenbaum, the Wes Anderson character, is a chain-smoking depressive who kisses her brother. The pattern is consistent: parents choose the name they want, treat the fictional doom association as background noise, and trust the etymology to carry the burden.
The trust is usually rewarded. Theodore has not been notably damaged by The Goldfinch. Margot has not been damaged by The Royal Tenenbaums. The names have continued to climb regardless of the fictional baggage they carry. This is, in part, because the fictional doom characters are not actually the most prominent cultural references for these names. Theodore is also Theodore Roosevelt, Theodore Geisel, Theodore Twombly, Teddy in countless other franchises. Margot is also Margot Robbie, Margot Fonteyn, the chic French aunt of every American girl's imagination. The name is bigger than any single character it has been attached to.
Felix's specific advantages
Felix has a similarly broad reference pool. There is Felix the Cat, Felix Mendelssohn, Felix Frankfurter, Saint Felix (multiple, depending on Catholic tradition), Felix Baumgartner, Felix Cavaliere, and the running gag of Felix as a name for orange or ginger pets. The Saltburn Felix is one entry in a long ledger. The ledger collectively gives the name a broadly positive tilt — lucky, charming, clever, slightly mischievous in a non-threatening way. The Saltburn entry adds a darker tonal layer but does not flip the overall tilt of the name.
This is what parents are responding to when they choose Felix. They are choosing the name's aggregate reputation, not the most recent cultural addition. The aggregate is favorable. The most recent addition is a stylish horror movie that already has a TikTok-coded patina rather than a cultural-canon weight. The name will outlast the film. The data is already showing it.
The bathtub problem will not go away in five years
I want to be honest about the limits of the bet. The Saltburn bathtub scene is the most-meme'd individual scene of any 2023 film. The scene is going to be in the cultural water table for at least a decade. Children named Felix in 2024 will, around the time they enter middle school, encounter Saltburn references in social settings where they cannot fully control the framing. The references will be jokes. The jokes will be mostly affectionate. The Felix who is socially confident will absorb the jokes and move on. The Felix who is shy will find the jokes harder to navigate.
This is the realistic picture. The name Felix is going to carry the film for the lifetime of the children named in 2024. The film's cultural valence will fade slowly, not quickly. The name will still be a fine name. The carrier will still occasionally have to manage the association. This is the cost of choosing a name during absorption. Parents who choose Felix should know they are paying it, and should choose with their eyes open.
Why parents are still choosing it
Because the name is beautiful. Because the etymology is meaningful. Because Felix sounds vivid and short and complete in a way that few three-letter classical names manage. Because Jacob Elordi, the actor, is a sympathetic carrier even if the character he plays is a doomed one. Because the film, viewed honestly, treats Felix as the person to be loved rather than the person to be condemned. The character dies, but the death is not punishment for being Felix. It is the world's punishment for not being able to let Felix be ordinary.
That last reading might be the one parents are responding to without articulating. The film is a love letter to a person who was destroyed by being too lovable. The name carries the love letter, not the destruction. Lieberson's shedding will, eventually, leave the love letter as the residue. The destruction will fade. The name will be lucky again. That is the bet. So far the bet looks like it might pay.
The Murder on the Dancefloor effect
One unusual feature of the Saltburn afterlife is the persistence of the Sophie Ellis-Bextor song that scored the film's most-discussed scene. The song, originally a 2001 hit, has re-entered the chart three separate times in the year since the film's release. Each re-entry has triggered a small cultural-attention wave that refreshes Saltburn's cultural relevance. This is the structural mechanism by which a 2023 streaming release has remained culturally hot through 2024 and into the 2025 awards season conversations. The song-and-scene combination has produced an unusually durable cultural-anchor structure that most films do not generate.
For naming purposes, this means the Felix association with Saltburn is being refreshed at intervals throughout the post-release period. Each time the song re-enters cultural conversation, the bathtub scene re-enters with it, and Felix the character re-enters along with both. The refresh cycle is keeping the name's cultural baggage active longer than the typical post-release fade would predict. Whether the refresh cycle will continue through 2026 and beyond is the open question. Most cultural-anchor refresh cycles run their course within 18-24 months. Saltburn's may run longer.
The Jacob Elordi factor
Jacob Elordi, the actor who played Felix, has had his own naming-influence trajectory in parallel with the character's. Elordi's name (a less-common Italian-coded variant of the broader Eli/Elias naming family) has appeared in SSA data with growing frequency since his Euphoria visibility. The post-Saltburn period has produced additional growth. The actor's career has not yet fully translated into a clean naming-bump pattern, partly because his name is structurally unusual enough that direct adoption is rare. What Elordi is producing is a halo effect for adjacent territory — Eli, Elias, and the broader Italian-coded boys' naming pool benefit indirectly from his cultural visibility.
This is the actor-halo pattern that the Wicked piece in November 2024 also discussed. Cultural visibility lifts adjacent naming territory more reliably than it lifts the actor's specific name. Elordi is one example. Cynthia Erivo and Ariana Grande are others. The pattern is consistent enough that it deserves treatment as a structural feature of how film and television produce naming influence rather than as a one-off curiosity. Saltburn's lasting naming influence will probably manifest more clearly in adjacent territory than in direct Felix adoption. The bathtub scene will be remembered. The names that benefit will mostly not be Felix.
Data source: U.S. Social Security Administration. Analysis by NamesPop.
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