Author
Ivy Hung
Data Journalist
Based in Arizona, USA
Ivy is a data journalist based in Arizona, United States. A business school graduate now working her way into tech, she spent her early career in product marketing, project management, and marketing strategy — roles where reading a name the same way you read a brand became second nature.
She joined NamesPop because the name datasets sit at exactly the intersection she cares about: consumer behaviour, cultural identity, and what numbers tell us about decisions families make quietly, one at a time. Her writing leans on SSA and municipal pet registries the way a marketer reads a segmentation report — looking for the audiences hiding inside the aggregate.
Cross-cultural naming is her main beat, with a particular interest in how Hispanic, Asian-American, and bicultural families navigate the tension between heritage and assimilation in the American Southwest.
Articles by Ivy Hung
10 publishedAnalysis
The Spanglish Name: Children Who Live in Two Languages Before They Can Speak
Before he said his first word, his name was already fluent in two languages. The intimate story of bridge names in bilingual households.
·9 min read
Analysis
Baby Name Market Segmentation: The 6 Parent Personas Hiding in SSA Data
Every baby name is a vote. Here are the 6 voting blocs hiding in 140 years of SSA data — a marketer's segmentation of how American parents actually name.
·10 min read
Analysis
The Frida Premium: Why Culturally Rooted Names Are Outperforming Anglicized Versions Among Gen Z Latino Parents
Millennials named her Sophia. Gen Z is naming her Sofía — and Frida, and Xiomara. The cultural confidence shift behind the numbers.
·10 min read
Analysis
The Immigration Lag: How 10 Years of Border Policy Shows Up in Baby Name Data
The names changed before the laws did. Cross-referencing SSA data with immigration statistics uncovers a 3-5 year signal that policy analysts consistently miss.
·10 min read
Analysis
Nova, Ember, Echo: When SaaS Product Names Quietly Become Baby Names
Nova was a Zendesk competitor in 2018. Now it's a top-40 baby name. The aesthetic overlap between SaaS branding and nursery culture is not a coincidence.
·9 min read
Analysis
The Silent Middle Name: How Chinese and Korean Families Hide Heritage in Plain Sight
White America is killing the middle name. Asian America is using it as a time capsule. The story of how heritage gets hidden in plain sight on a birth certificate.
·10 min read
Analysis
The Border Name: How Arizona, New Mexico and South Texas Baby Names Diverge from the Rest of America
Cross the Rio Grande and the #1 name flips overnight. SSA state-level data reveals naming patterns in the Southwest that national charts completely miss.
·9 min read
Analysis
The Ethan Effect: Why Asian-American Parents Pick "Safer" Names Than Their White Neighbors
For many Asian-American immigrant families, names like Ethan and Emma aren't just popular choices. They're calculated hedges against a discriminatory world. Here's what the data shows.
·10 min read
Analysis
The Sofía-Sophia Split: How Second-Generation Latino Parents Are Redrawing the Baby Name Map
Every year, Sofía loses a tilde — and a family tells a story about America. Three spellings, three generations, one name at the center of bicultural identity.
·10 min read
Analysis
Your Baby Name Is a Brand: What Product Marketers Know That New Parents Don't
Netflix A/B tests thumbnails. Your baby's name has no test cohort — so here's the brand strategy framework that makes the decision easier.
·11 min read
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