Ivy Hung

Ivy is a data journalist based in Arizona, United States. A business school graduate now working her way into tech, she spent her early career in product marketing, project management, and marketing strategy — roles where reading a name the same way you read a brand became second nature.

She joined NamesPop because the name datasets sit at exactly the intersection she cares about: consumer behaviour, cultural identity, and what numbers tell us about decisions families make quietly, one at a time. Her writing leans on SSA and municipal pet registries the way a marketer reads a segmentation report — looking for the audiences hiding inside the aggregate.

Cross-cultural naming is her main beat, with a particular interest in how Hispanic, Asian-American, and bicultural families navigate the tension between heritage and assimilation in the American Southwest.