Marshall ranks #848 with 139 male registrations. The name is an Old French occupational surname meaning "horse-keeper" or "farrier," later evolving to mean a high-ranking military officer or law officer.
The Paw Patrol effect
Marshall on a pet license now lands disproportionately from one source for younger families: Marshall the Dalmatian firefighter pup from Paw Patrol, the long-running children's animated series. Households with kids between approximately 2010 and 2025 who watched the show are a notable cluster in the registry. Older households associate the name with more dignified sources: General George Marshall (architect of post-WWII reconstruction), Eminem (Marshall Mathers), or generic Marshall-of-the-Wild-West register.
Sound and breed lean
Two syllables, front-stressed (MAR-shul), with a soft M opening and a soft sibilant close. The name calls confidently outdoors and pairs well with the authoritative household register. Marshall lands with notable concentration on Dalmatians (the Paw Patrol direct-match) and on labrador-retriever mixes whose owners wanted a serious-sounding name. See Dalmatian names for the cluster.
The counter-reading
The honest concern is the Paw Patrol problem. A 2025 puppy named Marshall, especially a Dalmatian, will be assumed to be named after the cartoon by anyone in the parent-of-young-kids demographic. That works exactly when the household is leaning into the reference. The human Marshall page shows mid-tier SSA presence. Maverick sits close for households wanting authority-register without the kid-show tag.