Name Insights

Expert guides, trends, and data-driven analysis on baby and pet names.

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Eliana Is the New Ava: Reading the 2025 SSA Data Like a Stock Chart

Eliana enters the top 10. Ava drops out. The 2025 SSA data tells a clear market story — here's how to read the signals before the next release.

By Jack Lin9 min readRead article

Latest Articles

Data·11 min

The Fastest-Falling Baby Names: What Happened to Jennifer, Jason & Jessica?

Jennifer peaked in 1972 with 63,000 babies in a single year. Today she's ranked #547. What happened? The story of the fastest-falling names in American history.

By NamesPop Editorial Team
Analysis·8 min

Bridgerton Is Trying to Bump a Name That Has No Screen Time. The Result Is the Industry's Test Case.

Shondaland announced a Bridgerton S4 character through in-universe Whistledown. Elliot has no screen time. If the name bumps, IP-only naming opens a new gate.

By Ivy Hung
Data·9 min

How Rare Is Your Name? The Name Rarity Index

Is your name truly rare, or just feels rare? We built a Name Rarity Index with five tiers — from Legendary to Ultra-Rare — based on real SSA data. Find out where you and your baby fall.

By NamesPop Editorial Team
Analysis·8 min

Bluey Is Quietly the Most Powerful Pet-Naming Show of the 2020s

Bluey-coded names are up across pet licensing data. The show works for pet naming the way Friends worked for baby naming: stable cast, safe permission.

By Ivy Hung
Analysis·8 min

Walter Clayton Jr. Won the NCAA Tournament. Walter Has Been Quietly Riding a 100-Year Cycle.

Walter peaked around 1925. The 2025 revival is right on the 100-year cycle great-grandparent names follow. Clayton's tournament run is one anchor among many.

By Jack Lin
Guides·11 min

The Ultimate Baby Name Checklist: 15 Things to Consider Before You Decide

You've got a favorite. But have you tested it? This checklist catches the things parents wish they'd thought of before the birth certificate was signed.

By NamesPop Editorial Team
Opinion·8 min

Comedy Names Are Class Detection Devices. April Fools' Day Proves It.

Mortimer is funny because it sounds upper-class. Brayden is funny because it sounds otherwise. Comedy naming exploits the same machinery that makes baby naming dangerous.

By Jack Lin
Guides·10 min

Baby Names by Starting Letter: What's Trending A to Z

A is for dominant. K is for climbing. Q is barely hanging on. Here's the full letter-by-letter breakdown of what's trending in baby names right now.

By NamesPop Editorial Team
Analysis·8 min

Naming an Axolotl Tests What We Believe Pets Are For

Axolotls do not respond to names. The naming impulse breaks at the boundary of perceived recognition. The boundary is moving in interesting ways.

By Jack Lin