Name Insights

Expert guides, trends, and data-driven analysis on baby and pet names.

460Articles
AnalysisFeatured

Eliana Is the New Ava: Reading the 2025 SSA Data Like a Stock Chart

Eliana enters the top 10. Ava drops out. The 2025 SSA data tells a clear market story — here's how to read the signals before the next release.

By Jack Lin9 min readRead article

Latest Articles

Analysis·9 min

Halloween's Cryptid Year and the Quiet Folk-Horror Turn in Pet Names

Mothman is the breakout costume of Halloween 2025. Pet costume aesthetics tend to predict pet name aesthetics by about six months. What's being licensed in pet registration data right now suggests the cute-fluffy era of pet naming is finally starting to crack.

By Jack Lin
Analysis·8 min

Which Halloween Cat Names Survive November

Shelters give black cats Halloween names to spark October adoptions. Most of those names get erased once the season ends. The question worth asking: which spooky names actually survive into the cat's permanent life?

By Jack Lin
Opinion·8 min

Diane Keaton's Reggie and the Rise of the Trust-Friendly Pet Name

When the press claimed Keaton had left her golden retriever five million dollars, the call boards at pet-trust law firms lit up. The names appearing on the new trusts have a clear pattern: they read like the names of legal beneficiaries.

By Ivy Hung
Opinion·8 min

Diane Keaton's Real Legacy Was Giving Us Permission to Name Daughters Annie

Annie Hall opened in 1977 with a woman wearing menswear and answering to a nickname instead of her formal name. Forty-eight years later, the SSA top 100 is full of girls named Annie, Charlie, Frankie, and Sammie. Keaton wrote the warrant for that.

By Ivy Hung
Analysis·9 min

Hank Just Jumped 33 AKC Spots. The Six-Year Lag From Babies Is Now Visible.

AKC's 2025 numbers landed yesterday. Hank moved from 35 to 2 in a single year — the biggest jump AKC has ever recorded. The cleaner story is that we already knew this would happen. American baby data from 2018 told us seven years ago.

By Jack Lin
Analysis·9 min

Showgirl, Opalite, and the New Mechanism by Which Albums Move Names

Within 72 hours of Showgirl's release, baby-name search engines logged Opalite as a girls' candidate for the first time. Two of the album's track titles are doing two different kinds of cultural work, and parents are picking from both.

By Ivy Hung
Opinion·7 min

Why Nobody Names Their Dog Snoopy

Snoopy is everywhere — Macy's parade, Build-A-Bear, Universal Japan. But he is statistically rare in real pet license records. Charlie is everywhere. Snoopy is somehow untouchable.

By Jack Lin
Analysis·10 min

Rae Florence and the Quiet Mathematics of Old-Money Naming

Karlie Kloss didn't invent her daughter's naming pattern. The single-syllable first name plus heirloom-place middle is the dominant formula in The Knot's high-bracket birth announcements, and SSA data confirms it's been climbing for seven years.

By Jack Lin
Analysis·7 min

How Smart Collars Are Quietly Killing Long Pet Names

The smart-collar UI is the new naming constraint. Lord Reginald Pawsworth III does not fit on a phone notification. Bear does. The IoT pet revolution is accidentally killing long fantasy names.

By Jack Lin