Name Insights

Expert guides, trends, and data-driven analysis on baby and pet names.

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Eliana Is the New Ava: Reading the 2025 SSA Data Like a Stock Chart

Eliana enters the top 10. Ava drops out. The 2025 SSA data tells a clear market story — here's how to read the signals before the next release.

By Jack Lin9 min readRead article

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Analysis·10 min

Memorial Day's Forgotten Naming Power: Honoring Veterans Through Names

Memorial Day carries a naming legacy most Americans overlook. From Valor to Grant, discover how patriotic and honor names are quietly surging.

By Ivy Hung
Analysis·10 min

The Double-Name TikTok Discourse: Why Mary Love Just Re-Lit a 200-Year Southern Tradition

Mary Love, Lily Grace, Anna Kate — double first names are trending on TikTok. Here's the 200-year Southern tradition behind the trend and why it's spreading beyond the South.

By Ivy Hung
Analysis·10 min

Luminous Names: Why Soleil, Solana, and Lumi Are the Names of a Sun-Starved Generation

Soleil, Solana, Lumi, and their light-bearing kin are among the fastest-rising names of 2025. Here's the cultural and data story behind a generation reaching toward the sun.

By Ivy Hung
Analysis·10 min

The Joybait Baby Name Trend Has Gone Mainstream: Why Truce Just Jumped 11,000 Spots

The "joybait" naming aesthetic — names that project wholesomeness and hope — has crossed from TikTok niche to mainstream. Truce's 11,000-spot SSA jump is the data proof.

By Ivy Hung
Analysis·10 min

Alexandra Capitanescu Made Romania Cool Again: Romanian Names for an American Audience

Romania finished third at Eurovision 2026. Alexandra Capitanescu's performance has opened American curiosity toward Romanian names — here's what's actually worth considering.

By Ivy Hung
Analysis·9 min

Noam Bettan, Michelle, and Israel's Second-Place Eurovision Heartbreak

Israel finished #2 at Eurovision 2026 with Noam Bettan's performance of "Michelle." The name Noam — ancient Hebrew, meaning pleasantness — is having an unexpected American moment.

By Ivy Hung
Analysis·10 min

Bulgaria Won Eurovision With Bangaranga: What DARA Does for Bulgarian Names in America

Bulgaria's DARA won Eurovision 2026 with "Bangaranga," sending Bulgarian name searches surging. Here's what this means for names like Dara, Ivanka, and Boyana in America.

By Ivy Hung
Analysis·9 min

Paige Bueckers and the WNBA's Quietest Trend: Two-Syllable Soft Power

Paige Bueckers is the face of the new WNBA. The name Paige — short, soft, literary — is part of a wave of two-syllable girl names that are redefining what "strong" sounds like.

By Jack Lin
Analysis·9 min

Iron Honor and Chip Honcho: The Race-Horse Name Formula in Baby Names

Racehorses get names built from virtue words, power nouns, and sonic drama. Turns out those same formulas are quietly driving some of the fastest-rising baby names right now.

By Jack Lin