Browse our analysis articles on baby names.
East Asian families plan conceptions around the zodiac. The 2025 wood snake year, historically associated with low birth rates, will compress the Asian-American naming pool.
Winter storms rarely drive baby names. The January 2025 Gulf Coast blizzard is severe enough — first since 1895 — to produce a small, regional, transient effect.
The 2024 SSA data drops in May. Top ten will look stable. The actual cultural drama is happening in ranks 50 through 300, where names move 50-100 spots per year.
Squid Game season 2 introduced a Korean rapper named Thanos. The Marvel one still exists. The Greek baby name still exists. The same name now means different things to different audiences.
TV-driven baby names usually peak in S3-4 and decline post-finale. Yellowstone is rewriting the rule because Taylor Sheridan kept building.
Marie has been recovering in French naming data since the 2019 cathedral fire. The Notre Dame reopening closes one chapter and opens a quieter one.
Sabrina Carpenter ranked alongside Taylor Swift on Spotify Wrapped 2024. Sabrina is climbing in the SSA. Taylor is not. The reason is structural.
Broadway-derived names underperform film-derived names by an order of magnitude. Wicked Part I will lift Cynthia, Ariana, and Gracie. Elphaba and Glinda will stay footnotes.
We have data on names that rise after political wins. We have very little on names that travel with political losses. The category deserves attention.
Quincy Jones died at 91. His name's peak in Black American naming matches his cultural peak almost exactly. Almost no one has written it down.
Freddie Freeman hit the World Series' first walk-off grand slam. The name 'Freddie' has been falling for 90 years. The reasons aren't time-related.
A year after Saltburn, Felix is at its highest American ranking in 80 years. Parents are betting that 'lucky' will outlast a fictional bathtub.