Analysis·7 min
Rihanna's Third Pregnancy Will Run the Kardashian Playbook With One Letter Changed
RZA, Riot, and now a third R-name. Rihanna is using pattern naming the way the Kardashians used K. Random celebrity baby naming is over.
By Ivy Hung
Baby Analysis Articles
Browse our analysis articles on baby names.
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Analysis·7 min
Charlotte Has Been the Royal Name. American Parents Mostly Deny Knowing.
Princess Charlotte turns 10 on May 2. Charlotte has been a top-10 American girls' name for nearly her whole life. Most parents who chose it deny royal influence.
By Ivy Hung
Analysis·8 min
Papal Succession Is the Largest Synchronous Naming Event in the World
Pope Francis died on Easter Monday. Leo XIV was elected May 8. The papal name change shifts the cultural register for 1.4 billion Catholics and adjacent naming pools.
By Ivy Hung
Analysis·8 min
Bridgerton Is Trying to Bump a Name That Has No Screen Time. The Result Is the Industry's Test Case.
Shondaland announced a Bridgerton S4 character through in-universe Whistledown. Elliot has no screen time. If the name bumps, IP-only naming opens a new gate.
By Ivy Hung
Analysis·8 min
Walter Clayton Jr. Won the NCAA Tournament. Walter Has Been Quietly Riding a 100-Year Cycle.
Walter peaked around 1925. The 2025 revival is right on the 100-year cycle great-grandparent names follow. Clayton's tournament run is one anchor among many.
By Jack Lin
Analysis·8 min
Y2K Nostalgia Is Selective. Some 1990s Names Will Not Be Welcomed Back.
Madison and Mason are coming back. Britney and Tiffany are not. Millennial nostalgia rewrites which 1990s names are safe to revive.
By Ivy Hung
Analysis·8 min
Old Money Names Are Saturated. Watch the Reversal Through 2030.
Margot, Beatrice, Adelaide: the quiet-luxury wave has hit saturation. Lieberson's pendulum is about to swing back toward unpolished.
By Ivy Hung
Analysis·7 min
Mikey Madison Won Best Actress. The Boy-Nickname-for-Girls Trend Just Got Another Decade.
Mikey Madison's Oscar win for Anora extends the androgynous-feminine naming pattern that was supposed to fade after 2015. The cycle has more legs than predicted.
By Ivy Hung
Analysis·7 min
Catholic Names Are Climbing Faster Than Catholic Practice. The Decoupling Has Been Underway for Decades.
Pope Francis is hospitalized. American Catholic-coded names have grown faster than evangelical names through the 2010s and 2020s. The names work without the practice.
By Ivy Hung
Analysis·7 min
Eagles Won Super Bowl LIX. Philly Will Have a Saquon and Jalen Cohort.
City-specific Super Bowl naming spikes are real but understudied. Philadelphia's 2025 boys will register Saquon and Jalen. The math has rules.
By Jack Lin
Analysis·7 min
Sundance Is the Best Naming Forecaster Nobody Uses
Sundance breakthrough actors predict SSA shifts two to four years out. The 2025 cohort signals which names will rise through 2027.
By Ivy Hung
Analysis·8 min
DeepSeek Just Killed Every Paid AI Baby-Name Service. Data Is the New Moat.
DeepSeek R1 makes generative reasoning so cheap that no naming startup can charge for AI lists. The defense shifts to data — names that actually exist.
By Jack Lin