Hershey ranks at #205 with 523 entries, and the name belongs almost entirely to brown-coated dogs and chocolate Labradors specifically. Hershey is one of the clearest brand-as-descriptor pet names on the leaderboard, and the cultural input (the chocolate bar, since 1900) is doing literal color work.
The brand-as-descriptor pattern
Hershey sits with Cocoa, Oreo, and Mocha in the food-and-brand-coded brown-coat cluster. The four names function differently — Hershey reads as the most explicitly American and the most overtly branded — but they all land on the same pets. Owners pick the brand that matches their own register. Pennsylvanian and East Coast adopters lean Hershey at higher rates than national averages, which is consistent with the brand's regional heritage.
One counter-reading: a smaller share of Hershey pet owners are working a tribute angle to a previous pet of the same name, or to a family member's chocolate Lab from childhood. Hershey has cycled through enough family-pet generations now that the name produces real generational continuity — second-generation Hersheys are not unusual.
Where the name lands by breed
Chocolate Labradors over-index extremely heavily on Hershey, and among brown-coat names, the Lab concentration for Hershey is one of the highest at this rank tier. Brown Cavaliers, Vizslas, and brown-coated mixed breeds carry the name too. Compare with the Labrador Retriever leaderboard, where chocolate-coat names cluster. Owners cross-shopping similar names usually consider Cocoa and Mocha alongside Hershey, with the choice often coming down to which name fits best alongside other pets in the household and which one carries the right level of regional warmth for the family.