Analysis·7 min
Eagles Won Super Bowl LIX. Philly Will Have a Saquon and Jalen Cohort.
City-specific Super Bowl naming spikes are real but understudied. Philadelphia's 2025 boys will register Saquon and Jalen. The math has rules.
By Jack Lin
Analysis Articles
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Analysis·7 min
Sundance Is the Best Naming Forecaster Nobody Uses
Sundance breakthrough actors predict SSA shifts two to four years out. The 2025 cohort signals which names will rise through 2027.
By Ivy Hung
Analysis·8 min
DeepSeek Just Killed Every Paid AI Baby-Name Service. Data Is the New Moat.
DeepSeek R1 makes generative reasoning so cheap that no naming startup can charge for AI lists. The defense shifts to data — names that actually exist.
By Jack Lin
Analysis·7 min
The Wood Snake Year Will Produce a Smaller, More Distinctive American-Asian Cohort
East Asian families plan conceptions around the zodiac. The 2025 wood snake year, historically associated with low birth rates, will compress the Asian-American naming pool.
By Ivy Hung
Analysis·9 min
A Gulf Coast Blizzard Will Show Up in 2026 Naming Data, Briefly
Winter storms rarely drive baby names. The January 2025 Gulf Coast blizzard is severe enough — first since 1895 — to produce a small, regional, transient effect.
By Jack Lin
Analysis·7 min
Olivia and Liam Are Boring. The SSA's Real Story Lives in the Margins.
The 2024 SSA data drops in May. Top ten will look stable. The actual cultural drama is happening in ranks 50 through 300, where names move 50-100 spots per year.
By Ivy Hung
Analysis·7 min
Three People Hear 'Thanos.' They Imagine Three Different People.
Squid Game season 2 introduced a Korean rapper named Thanos. The Marvel one still exists. The Greek baby name still exists. The same name now means different things to different audiences.
By Jack Lin
Analysis·9 min
Yellowstone Ends, but the Sheridan Western-Naming Universe Just Keeps Expanding
TV-driven baby names usually peak in S3-4 and decline post-finale. Yellowstone is rewriting the rule because Taylor Sheridan kept building.
By Jack Lin
Analysis·8 min
Should a Dog's Adoption Chances Depend on How Its Name Reads on Instagram?
Shelters facing a capacity crisis are turning to viral naming. Diamond Ring gets adopted in days. Generic names sit for months. The ethics deserve a longer look.
By Ivy Hung
Analysis·7 min
Notre Dame's Reopening Will Quiet a Slow Catholic Name Recovery in France
Marie has been recovering in French naming data since the 2019 cathedral fire. The Notre Dame reopening closes one chapter and opens a quieter one.
By Ivy Hung
Analysis·7 min
Spotify Wrapped Showed Sabrina Beat Taylor. The Naming Data Will Confirm It.
Sabrina Carpenter ranked alongside Taylor Swift on Spotify Wrapped 2024. Sabrina is climbing in the SSA. Taylor is not. The reason is structural.
By Ivy Hung
Analysis·7 min
Wicked Will Boost Names. Just Not Elphaba or Glinda.
Broadway-derived names underperform film-derived names by an order of magnitude. Wicked Part I will lift Cynthia, Ariana, and Gracie. Elphaba and Glinda will stay footnotes.
By Jack Lin